New Delhi. Google's pixel devices can now be purchased directly from the official online store of Google in India. The technology giant announced on 29 May, which is an important step towards increasing the company's retail appearance in the world's second largest smartphone market. This step also indicates Google's faster growing e-commerce sector, especially in the direct-to-conjumer segment. Mitul Shah, the managing director of Google India's device and services, told Mitul Shah that this is not just a new channel for us, because it is not just like starting and saying it. Now that you are looking at the product, you can also buy it. A full capacity has been enabled in the back-end. Google's India online store offers a range of its pixel smartphones, including Pixel 9, 9A, and 9 Pro folds as well as Pixel Watch 3 Smartwatch and Pixel Buds Pro 2 earbuds.
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Third party's trouble ends
Before the launch, Google sold its Pixel devices through third-party retailers such as E-commerce marketplace Flipkart and retail chain through Tata Group's Croma and Reliance Digital. The company's online store earlier provided the product information and allowed consumers to browse and compare the smartphone model.
What is special?
Shah said that Google has imposed “many engineering resources” in launching this store, which he launched anywhere outside the US described the first such store. This store is many specialty according to the needs of Indian consumers.
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The first of these is the support of UPI payment. Shah said that India is unique in terms of payment options because UPI is widely used here. He said that Indian consumers like to buy products using EMI offers, but unlike markets like America or Europe, where you can get monthly installments as part of your career contract, it is through banks in India.
Google Store will give no-cost EMI options with more than 15 banks, including HDFC Bank, so that devices can be more accessible for consumers. Store will also facilitate consumers to exchange your device through Google Store Exchange Program. The company has partnered with Cashiff for this initiative.
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For delivery, Google has partnered with Blue Dart, which covers 12,600 PIN codes across the country, and most delivery is expected to be completed within 24 to 48 hours. American tech company Google has started full service support at its online store. This includes starting a repair request and schedule directly from the website.
Like the iPhone, will Google's right store also open?
These steps are being taken at a time when Google is planning to open its first physical store in India, which will be the first retail outlet outside the US. Apple opened an online store in India in the year 2020 and opened two physical stores in Mumbai and Delhi in April 2023. iPhone maker Apple is now planning to increase its retail presence by opening four more Apple stores in the country.
Google has expressed a desire to increase its Pixel business to take advantage of the growing demand of premium smartphones in India. He is also making local production of Pixel smartphones to make them more widely available across the country.
