New Delhi. Jimmy Donaldson, which you know as Mrbeast, owns the world's most subscribers YouTube channel. Mrbeast has probably discovered the formula of influencer success. His discovery means that only a few people will be able to repeat the level of success. In a world where people and business are trying to create viral content on various platforms, Donaldson saw in his 15 -year video making a career that it has become even more difficult to look different from this noise.

Donaldson, whose approximate assets are $ 85 million and have many ventures, philanthropic projects and an Amazon TV series, are a good example of a successful digital creator. According to Business Insider, Donaldson is now the king of a $ 700 million empire. He told that he had soon understood that it is necessary to make such a content to achieve virality which is quite different from everyone else. Donaldson himself has described the secret of his success. If you are YouTuber then you can follow it.

Give Purple Cow Effect to the video
The first question must have come to your mind that is this purple caau effect? In a “Diary of A CEO” podcast, Donaldson said that to go viral, you have to do something that has never been done before. If you are driving on the road and see a cow, who cares? This is just a cow. But if you are driving on the road and see a purple cow, then you have never seen this before and this is something you were not expecting. You will say, 'O my God!' You will tell your friend about it. You will remember it. Perhaps you will remember it every few years: 'Why was there a purple cow?' '

You can also adopt the same view on similar ideas. When you are scrolling to watch videos on social media, many times you see the same old things. You scroll them and move forward and never think of them again. For example, after seeing the cow standing on the roadside, you move forward. But then there are some ideas like 'Purple Cow', which surprise you. Like, 'What is this? I have never seen this before. I have to click it, otherwise I will not be able to sleep tonight. According to Donaldson, the content of YouTube should also be similar.

Is not easy, but will have to do
Donaldson told that to get that purple cow effect, you have to do something that has never been done before. And if something has never been done before, there is usually a reason – because it is very difficult. You have to train yourself to not be angry with very difficult, complex, harsh basic problems and really to run towards them. Because they are those in which the purple cow effect is high. Where people have to see it.